New Location is the Growing C-Store Brand’s Sixth Store, and its Fourth in Rhode Island
Warwick, RI – Neon Marketplace, the newest, most innovative, and elevated brand in the convenience store industry, with locations in Warwick, Rhode Island and Seekonk and Freetown, Massachusetts and express locations in Middletown and Portsmouth, Rhode Island, is pleased to announce the opening of its newest store at 288 Kinsley Avenue in Providence.
Neon celebrated the grand opening with a ribbon cutting ceremony with Providence Mayor Jorge Elorza, Mayor-Elect Brett Smiley, and Providence City Councilman Oscar Vargas, as well as a $10,000 donation to Hasbro Children’s Hospital.
The first 100 customers at the Providence location also received a special winter-themed gift with purchase.
“We are thrilled to open our doors in the Capital City,” said Bahjat Shariff, Brand Leader, Neon Marketplace. “With our convenient location, competitively-priced gas, Tesla charging stations, and chef-inspired food and beverage choices, we hope to become the go-to stop for the local community and visitors alike.”
Neon Marketplace offers a full array of dining options, including its signature artisan, hand-pressed pizzas. Developed in conjunction with James Beard award-winning chef and restaurateur Michael Schlow, Neon’s pizza pies are baked light and fluffy onsite in Neon’s traditional brick ovens. Each hand-crafted pizza pie starts with dough that is proofed for several hours to give it a light and airy texture, and is then baked in Neon’s brick ovens. On “Pizza Twos-day” Tuesdays, customers can pick up any two of Neon’s Roman-style specialty pizzas topped with house-made sauce and Neon’s signature three-cheese blend for just $15.00 at the Providence, Warwick, Seekonk, and Freetown locations.
In addition to its signature pizzas, Neon offers a variety of made-to-order and grab-and-go options, including gourmet coffees, breakfast sandwiches and baked goods; hand-made grinders and sandwiches; salads; snacks; fountain and cooler drinks; as well as delivery and catering services for any size group and for any occasion.
Soon, guests of the Providence location will be able to enjoy Neon’s new chicken sandwiches, which feature a choice of a buttermilk-battered crispy chicken breast or a tender sous vide chicken breast grilled to perfection and topped with tangy pickles and the slightly sweet, slightly spicy, and always creamy Neon sauce served on a toasted brioche bun. Guests can make their sandwiches deluxe with the addition of crispy bacon, American cheese, green leaf lettuce, sliced tomato, and onion.
Neon also recently added new menu items inspired by the flavors of the holiday season, including Peppermint Hot Chocolate: extra rich dark hot chocolate with a kiss of peppermint and finished with whipped cream, chocolate sauce, and crushed peppermint candies; a Peppermint Mocha: Neon’s smooth and rich espresso infused with chocolate sauce, wintery peppermint, and steamed milk and finished with whipped cream, chocolate sauce, and crushed peppermint candies; an Iced Peppermint Mocha: smooth and rich espresso infused with chocolate sauce, wintery peppermint, and milk, poured over ice, then finished with whipped cream, chocolate sauce, and crushed peppermint candies; and an indulgent Candy Cane Cookies & Cream Milkshake: creamy vanilla soft serve ice cream blended with peppermint and Oreo cookies and topped with whipped cream, chocolate sauce, and crushed peppermint candies.
Seasonal baked goods, made fresh in-house daily, will feature the Cranberry Orange Nut Muffin packed with juicy cranberries, tangy orange pieces, and toasted walnuts, and the decadent Red Velvet Cookie with white, dark, and milk chocolate pieces, available warm.
Neon Marketplace caters to today’s modern traveler by delivering a uniquely refreshing and stylish experience designed to create loyal customers. Neon locations are targeted to areas where the convenience store customer is currently underserved and in areas where growing populations and/or business growth has resulted in increased vehicle traffic and consumer demand.
Guests are also encouraged to download the Neon Rewards app on their iPhone or Android device to receive special discounts throughout the year. Neon Rewards members who also join Spot Pay will receive 10-cents off every gallon of gasoline purchased for the duration of their membership. Spot Pay offers all participating members discounts and instant reward payments on fuel purchases.
Pictured left to right:
Ribbon Cutting: Ralph Izzi, Vice President, Corporate Marketing & Public Affairs, The Procaccianti Companies; Brett Smiley, Mayor-Elect of Providence; Jorge Elorza, Mayor of Providence; Bahjat Shariff, Brand Leader, Neon Marketplace; Oscar Vargas, Providence City Councilman; Dale Venturini, President & CEO, Rhode Island Hospitality Association.
Check Presentation: Tracey Wallace, Vice President, Pediatric Services, Hasbro Children’s Hospital; Michele Brannigan, Senior Major Gifts Officer and Campaign Manager; Bahjat Shariff, Brand Leader, Neon Marketplace; Ralph Izzi, Vice President, Corporate Marketing & Public Affairs, The Procaccianti Companies.
About Neon Marketplace™:
Neon Marketplace offers a fresh approach, redefining convenience. Neon caters to a customer’s modern needs by delivering a uniquely refreshing and stylish experience designed to create a sense of community. Guests will find a wide variety of gourmet coffees and breakfast options, premium pizzas, hot and cold fresh-made sandwiches, as well as prepackaged fresh salads and healthy food selections. Neon is also an energy marketplace, offering premium quality fuel and electric vehicle charging (Warwick and Seekonk locations). For more information on Neon, a full menu and locations, please visit https://neonmkts.com/.
Neon Marketplace is growing and looking for energetic and motivated individuals to join its management team. Neon offers tremendous career opportunities, a structured training program and a ‘promote-from-within’ culture that offers professional growth opportunities for anyone interested in Sales and Marketing, Customer Service, Specialty Foods, Accounting, Inventory Control and Retail Management. For more information, please visit https://neonmkts.com/.
Neon is a proprietary brand of Procaccianti Companies, one of the nation’s leading private real estate investment and services firms with more than six decades of experience owning and operating retail, hospitality, commercial and other forms of investment real estate. For more information about Procaccianti Companies and its expanding portfolio of operating companies and affiliates, please visit www.procaccianti.com/.
Media Contact: Kate Murphy
Regan Communications Group